The Future Self Trap

Businesses know how to exploit this psychological human feature; don’t fall for it

All illustrations are by the author, who is me, Sophie Lucido Johnson

I keep a running list of things I might someday like to write about, and mostly I don’t write about these things, because they aren’t good ideas.

On the top of a recent list of topics is “Haircut (you have to go through a part you hate to get to a part you like).” I…